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Armani Exchange

A|X Redesign

Contracted by Mary Howard Studio and Armani Exchange to reimagine store concept, design, and display.
Various conceptual explorations spanned the breadth of Commerce, Cults, Science Fiction, Art and Architecture

Several Iterations later, Mr. Armani Approved and stores were built in Hong Kong


5th Avenue Flagship Store Reimagined as Consumerist Cult


Paramus Location Concept as Off World Biosphere Outpost


Approved Concept Inspired by De Stijl, Bauhaus, and Maison de Verre


Various Fixture, Display, and Material Experiments